The Google Ads step allows your agents to manage campaigns directly from Tess. This includes everything from budget and status adjustments to full performance reports. With it, AI can act as an autonomous paid media manager, executing actions and generating insights without manual intervention.
What is the Step? This integration connects Tess to Google Ads and provides six actions divided into two categories:
Actions (execute changes in campaigns)
Change Campaign Budget → changes the budget of a specific campaign
Change Campaign Status → enables or pauses a campaign
Budget Shift Campaigns → redistributes budget across campaigns based on performance
Reports (collect and analyze data)
Keyword Performance Report → analyzes keywords
Metrics Trend Report → analyzes metric trends over time
Search Term Performance Report → analyzes search terms that triggered campaigns
Where to find it
AI Studio
Add AI Step
App Integration
Google Ads
Choose the desired action
How to use (Quickstart by action) 1. Change Campaign Budget Changes the budget of a specific campaign with control over the change method.
Field Description Step Name Internal step name Google Ads Account ID * Ads account ID. Ex: 1234567890 Campaign ID * Campaign ID to be changed. Ex: 1234567890 Budget Change Method * Change method. Option: Set Exact Amount Budget Change Value * Value to apply. Ex: 100.00 (fixed), 30 (percentage) or -20 (decrease)
This step allows you to either define an exact value or apply a relative adjustment, depending on the Budget Change Method logic.
2. Change Campaign Status Enables or pauses a campaign directly via the agent.
Field Description Step Name Internal step name Google Ads Account ID * Ads account ID Campaign ID * Campaign ID New Campaign Status * enabled to activate or paused to pause
Attention: this action impacts real and active campaigns. Make sure the IDs are correct before saving.
3. Budget Shift Campaigns Redistributes budget across campaigns based on performance analysis.
Field Description Step Name Internal step name Google Ads MCC ID * Manager account ID Google Ads Account ID * Ads account ID Analysis Period (Days) * Analysis period. Ex: 30 Has New Budget Allocation * Yes or NoNew Budget New budget value. Ex: 2500.00 Percent Adjust Percentage adjustment. Ex: 20 or 20% Excluded Campaigns ID Campaign IDs to ignore in redistribution. Ex: 123, 456
Analyzes keyword performance over a period.
Field Description Step Name Internal step name Google Ads MCC ID * Manager account ID Google Ads Account ID * Ads account ID Analysis Period (Days) * Period analyzed. Ex: 30
5. Metrics Trend Report Analyzes the trend of a metric over time by segment.
Field Description Step Name Internal step name Google Ads MCC ID * Manager account ID Google Ads Account ID * Ads account ID Analysis Period (Days) * Period analyzed. Ex: 30 Report Segment * Report segment. Ex: campaigns Key Performance Indicator (KPI) * Main metric. Ex: cpa, roas
Analyzes the search terms that triggered campaigns and evaluates their performance.
Field Description Step Name Internal step name Google Ads MCC ID * Manager account ID Google Ads Account ID * Ads account ID Analysis Period (Days) * Period analyzed. Ex: 30 Campaigns for Analysis * Campaign names. Ex: Campaign 1, Campaign 2 KPIs for Analysis * Select: CPA, ROAS, Clicks, CPC, Conversions, Cost
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Important variable details
MCC ID vs Account ID
MCC ID → manager account
Account ID → specific ads account
Both are required to properly access the data.
Analysis Period
Defines the analyzed period:
7 → last week30 → last month90 → more strategic view
Analysis Period
The step can work in two ways:
With a new defined budget
With a percentage adjustment
This enables strategies such as:
increasing 20% on high-performing campaigns
automatically redistributing budget
Practical examples 1. Automatic media optimization
campaigns with higher ROAS receive more budget
underperforming campaigns lose investment
2. Automated marketing report Prompt:
3. Discovering new opportunities
search term analysis
identify high-potential keywords
4. Campaign audit
identify wasted budget
find bottlenecks
Best practices
Always validate MCC and Account ID
Use consistent periods (e.g., 30 days)
Avoid mixing very different campaigns in the same analysis
Define clear KPIs: avoids generic analysis
Be careful with Budget Shift: direct impact on investment
Important notes
Google Ads integration is required
Account permissions are necessary
Data depends on account structure
Budget Shift impacts real investment
Results vary depending on data volume
Google Ads within Tess turns your agent into a paid media analyst and optimizer. It enables identifying patterns, generating insights, and even automatically adjusting budgets, bringing more efficiency and scale to marketing operations. 
