Skip to main content
The Google Ads step allows your agents to manage campaigns directly from Tess. This includes everything from budget and status adjustments to full performance reports. With it, AI can act as an autonomous paid media manager, executing actions and generating insights without manual intervention.

​
What is the Step?

This integration connects Tess to Google Ads and provides six actions divided into two categories: Actions (execute changes in campaigns)
  • Change Campaign Budget → changes the budget of a specific campaign
  • Change Campaign Status → enables or pauses a campaign
  • Budget Shift Campaigns → redistributes budget across campaigns based on performance
Reports (collect and analyze data)
  • Keyword Performance Report → analyzes keywords
  • Metrics Trend Report → analyzes metric trends over time
  • Search Term Performance Report → analyzes search terms that triggered campaigns

​
Where to find it

  1. AI Studio
  2. Add AI Step
  3. App Integration
  4. Google Ads
  5. Choose the desired action

​
How to use (Quickstart by action)

​
1. Change Campaign Budget

Changes the budget of a specific campaign with control over the change method.
Image
This step allows you to either define an exact value or apply a relative adjustment, depending on the Budget Change Method logic.

​
2. Change Campaign Status

Enables or pauses a campaign directly via the agent.
Image
Attention: this action impacts real and active campaigns. Make sure the IDs are correct before saving.

​
3. Budget Shift Campaigns

Redistributes budget across campaigns based on performance analysis.

​
4. Keyword Performance Report

Analyzes keyword performance over a period.
Image

​
5. Metrics Trend Report

Analyzes the trend of a metric over time by segment.
Image

​
6. Search Term Performance Report

Analyzes the search terms that triggered campaigns and evaluates their performance.
Image\

​
Important variable details

MCC ID vs Account ID

  • MCC ID → manager account
  • Account ID → specific ads account
Both are required to properly access the data.

Analysis Period

  • Defines the analyzed period:
    • 7 → last week
    • 30 → last month
    • 90 → more strategic view

Analysis Period

  • The step can work in two ways:
    • With a new defined budget
    • With a percentage adjustment This enables strategies such as:
    • increasing 20% on high-performing campaigns
    • automatically redistributing budget

​
Practical examples

1. Automatic media optimization
  • campaigns with higher ROAS receive more budget
  • underperforming campaigns lose investment
2. Automated marketing report Prompt:
“Analyze CPA trends and identify the main deviations.” 3. Discovering new opportunities
  • search term analysis
  • identify high-potential keywords
4. Campaign audit
  • identify wasted budget
  • find bottlenecks
Best practices
  • Always validate MCC and Account ID
  • Use consistent periods (e.g., 30 days)
  • Avoid mixing very different campaigns in the same analysis
  • Define clear KPIs: avoids generic analysis
  • Be careful with Budget Shift: direct impact on investment

​
Important notes

  • Google Ads integration is required
  • Account permissions are necessary
  • Data depends on account structure
  • Budget Shift impacts real investment
  • Results vary depending on data volume
Google Ads within Tess turns your agent into a paid media analyst and optimizer. It enables identifying patterns, generating insights, and even automatically adjusting budgets, bringing more efficiency and scale to marketing operations.