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The Meta Ads step allows your agents to analyze performance, identify wasted budget, and automatically redistribute investment across Facebook and Instagram campaigns. With this, Tess acts as a data-driven paid media optimizer.

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What is the Step?

The integration with Meta Ads provides 6 actions, divided into:

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Actions (execution)

  • Change Campaign Daily Budget → changes the daily budget
  • Change Campaign Status → enables or pauses campaigns
  • Budget Shift Campaigns → automatically redistributes budget

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Analysis (insights)

  • Creative Image Analysis → analyzes creatives (images)
  • Identify Overactive Ads → identifies ad fatigue
  • Metrics Trend Report → analyzes performance trends

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How to use (Fields per action)

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1. Change Campaign Daily Budget

FieldDescription
Step NameInternal step name
Ad Account ID *Meta ads account ID
Campaign ID *Campaign ID to be changed
Budget Change Method *Method: Set Exact Amount or Adjust by Percentage
Budget Change Value *Change value (e.g.: 100.00, 30, -20)
Image

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2. Change Campaign Status

FieldDescription
Step NameInternal step name
Ad Account ID *Ads account ID
Campaign ID *Campaign ID
New Campaign Status *New status (ACTIVE, PAUSED)
Image

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3. Budget Shift Campaigns

FieldDescription
Step NameInternal step name
Meta Ads Account ID *Ads account ID
Analysis Period (Days) *Analysis period (e.g.: 30)
Has New Budget Allocation *Defines if there will be a new budget (Yes or No)
New BudgetNew total value (e.g.: 2500.00)
Percent AdjustPercentage adjustment (e.g.: 20 or 20%)
Excluded Campaigns IDExcluded campaign IDs
Excluded Adsets IDExcluded ad set IDs

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4. Creative Image Analysis

FieldDescription
Step NameInternal step name
Meta Ads Account ID *Ads account ID
Analysis Period (Days) *Period analyzed
Image

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5. Identify Overactive Ads

FieldDescription
Step NameInternal step name
Account ID *Account ID
Limit (Days) *Days limit to consider it “overactive”
Image

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6. Metrics Trend Report

FieldDescription
Step NameInternal step name
Meta Ads Account ID *Account ID
Analysis Period (Days) *Period analyzed
Report Segment *Segment (e.g.: campaigns, adsets)
Key Performance Indicator (KPI) *Main metric (e.g.: cpa, cpr, roas)

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Practical examples

  • Automatically reduce budget on low-performing campaigns
  • Identify saturated creatives
  • Redistribute budget across campaigns
  • Generate automatic performance reports
Best practices
  • Always validate IDs
  • Use consistent periods (e.g., 30 days)
  • Define clear KPIs
  • Be careful with budget automations

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Important notes

  • Meta Ads integration is required
  • Actions impact real campaigns
  • There is no confirmation prior to execution
Meta Ads transforms Tess into a complete paid media operator, capable of analyzing, detecting issues, and executing optimizations automatically.